The Black Hills Stock Show & Rodeo® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated 331,000 people from a 13-state region attend the western festival that features 120 different livestock, horse and rodeo events along with over 400 vendors to shop from.

Our little Midwestern City becomes a slice of the Old West when cowboys and ranchers come to town to compete in ten different breeds of cattle shows, ranch rodeos and 14 different horse events. There is something for everyone, including concerts, and beer festival.